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Facebook Announces Clickable Hashtags
Background On June 12th, Facebook announced the rollout of clickable hashtags (#) within status updates and page posts. Long a staple of Twitter, hashtags help organize conversations around specific...
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Twitter Demonstrates Offline Sales Impact for CPG & Launches New Measurement...
Background This past week Twitter released exciting research results indicating that exposure to a brand’s Tweets can drive a positive lift in purchases in-store. The results were made public on August...
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Google Secure Search Data Loss POV: Coping with Data Loss After [Not...
Background In October 2011, Google began encrypting searches for signed in users, resulting in a small and growing percentage of searches in web analytics that appear as “[not provided].” Initially...
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Pinterest to Begin Testing Advertising with Selected Brands
Background Recently, Pinterest announced it will soon begin testing advertising with a select group of businesses. The advertising will be called promoted pins. While Pinterest has not yet released all...
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Google Estimated Cross Device Conversions POV
Background With more and more users utilizing multiple devices to access content and surf the Web, the ability for advertisers to understand this cross-device activity has been lacking. Google reported...
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Google Hummingbird POV
Major Google Algorithm Update Brings New Opportunities for Marketers Background On September 26, Google announced a major change to their search algorithm, which they call “Hummingbird.”...
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Facebook Releases New Mobile App Ad Features to Increase App Engagement
Background On Oct. 1, Facebook announced added features to their mobile application (app) ads to help advertisers drive more engagement within mobile apps. In addition to the already available mobile...
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POV: Instagram to Begin Testing Native Advertising
Background Instagram recently announced that it would begin testing a native advertising product in the coming week. Native advertising is content that is provided in the context of a user’s...
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POV: Ad Rank Gets a Revamp
Background Ad Rank has been a fairly steady metric over the years – it determines your position on Google Search by multiplying your bid by the Quality Score of each keyword. Quality Score is, of...
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POV: Google’s Local Results Carousel
Background Though Google has highlighted results above the local search results — also known as a carousel — since August of 2012, this year they expanded that concept to certain entertainment, travel...
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Facebook Drops “Sponsored Stories” From Its Ad Offering
Background Facebook recently announced it would officially discontinue the entire library of Sponsored Stories ad formats by April 9, 2014. What Are Sponsored Stories? Sponsored Stories are distinct...
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Yahoo Gemini – Combining Mobile & Native Advertising
Background On Feb. 19, 2014, Yahoo unveiled Yahoo Gemini, a new platform for managing mobile and tablet traffic exclusively for Yahoo properties. The platform consolidates two unique ad formats: (1)...
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Google Shopping Campaigns – The Migration from Product Listing Ads
Background Google’s Shopping campaigns offer a simplified, retail-centric experience for campaign management over what exists with Product Listing Ads (PLAs). Google recently announced that Shopping...
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POV: Google Removes Query Data for Paid Ads
Background Over the past couple of years, Google has taken steps to remove search query data from being passed along to advertisers and site owners, starting in 2011 with the news that organic search...
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POV: Facebook to Launch New Targeting, With Eye on FIFA World Cup
Background On April 18, Facebook announced a new targeting cluster specific to the upcoming World Cup, and it is quite a significant move for the Social giant as it looks to boost its reputation as a...
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Emotions and Facebook: A Simple Research Study or a Cause for Concern?
Facebook recently unleashed details surrounding a secret emotion manipulation study they ran, and the study has been the cause of recent uproar amongst both the media industry and the American public....
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POV: Who Are These Searchers? Audience Targeting in Paid Search
Background Marketers have traditionally sought to find the “hand-raisers” who expressed a specific interest and utilized search marketing to connect them to their relevant content. However, over the...
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Google Hummingbird
Major Google Algorithm Update Brings New Opportunities for Marketers Background On September 26, Google announced a major change to their search algorithm, which they call “Hummingbird.”...
View ArticleFacebook Releases New Mobile App Ad Features to Increase App Engagement
Background On Oct. 1, Facebook announced added features to their mobile application (app) ads to help advertisers drive more engagement within mobile apps. In addition to the already available mobile...
View ArticleEmotions and Facebook: A Simple Research Study or Cause for Concern?
Facebook recently unleashed details surrounding a secret emotion manipulation study they ran, and the study has been the cause of recent uproar amongst both the media industry and the American public....
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